I can’t help it: I fall for the sentimental ads every time. This latest from Saatchi & Saatchi Milan makes me tear up with each viewing. A little girl sending a message around the world through lights to her father who works for an energy company, brilliant! Of course there is the discerning thought about how all these lights are just wasting energy….but I refuse to think about those things, leave that to DJ Brady. She’ll find a cure for the environment!!!….I hope.
You might recognize the song. It’s “Far Far” from Yael Naim. The French-Israeli singer-songwriter rose to fame after poppy “New Soul” advertised the MacBook Air. But as you can hear from “Far Far,” she has a bit more depth from your common pop tart.